Guest posting is widely regarded as one of the best ways to get your name as a blogger out there and expand your own blog’s readership, especially if you are able to guest post on a popular blog that has a solid, large readership base.
However before you start guest posting there are several things you have to take into consideration so that the guest post you provide is one that sways people to become regular readers of your own site.
1. Tailor your post to the audience
Before you write a post for someone else’s blog or website you need to spend some time researching the type of posts the blog’s author provides for their audience. You want to write a post for the blog that is going to resonate with the readers of that particularblog; otherwise they won’t be interested in what you have to say and probably won’t head over to your blog, thus defeating the entire purpose of the post.
2. Write well
Writing for someone else means one thing in particular: you have to provide a post that sizzles. You can’t throw together an article at the last minute and expect people to care about what you have to say, you need to take time to write, read, and edit the post so that it showcases your talent as a writer. Poorly written guest posts don’t generate relevant traffic.
3. Bullet point posts work best
As it is, people like to skim when they’re reading, and this is especially true for guest posts. Because you are not the regular author of the site people will likely end up browsing the post looking for the high points, so make them easily accessible. The best way to do this is by using a bullet or number-style post.
4. Don’t go link-crazy
While you do want to provide a link over to your website and maybe links to one or two of your best posts, you don’t want to go link-crazy within the body of your article. Keep the links to two or three good posts. Anything more than that typically is a turn-off to the both the readers and the author of the blog that you’re providing content and your article will start to resemble more of a spam post than a legitimate one.
5. Keep your own site current
If you don’t keep your own blog up to date with fresh and well-written content then it doesn’t matter how great your guest post was, people won’t stay. A lot of times a writer will get so caught up in making sure the guest post they’re writing is perfect that they forget that their own site needs some attention also.
Guest posting well is not an easy task, but one that is rewarding when done right. Give the readers a reason to become regular readers of your site by providing great quality content for the site your posting for and on your own blog and you’ll be well on your way to growing your blog’s traffic.